The UK big data project playing Moneyball to build smarter cities

The Future Cities Catapult aims to utilise better data to helps decision makers make smarter policy - be it for stronger flood defences, improved banking or better medicine When London's Soho was hit by a cholera outbreak in the summer of 1854 it took a maverick to pinpoint the cause and come up with a way to contain it. Doctor John Snow rejected the established belief that cholera was airborne and he set out to disprove the miasma, or "bad air", theory by plotting cases on a map. The physician'...